Label Printing Machines Market to Make Headway through Automation
In recent times, packaging has become synonymous to communicating brand identity to consumers, and stakeholders in the industry are making a profitable deal out of this. The suit is also followed by manufacturers in the label printing machines industry, which is advancing at a steady pace, as found by the latest Transparency Market Research (TMR) study.
Packaging and transportation industries seek cost-reduction through product weight reduction, which has put pressure on manufacturers of label printing machines to accommodate longer rolls on the thinner base material, with better turnaround time. Manufacturers invest in automated and specialized colour performance technology to achieve shorter print runs, customization, and greater flexibility, thereby navigating the label printing machines market yet further. However, manufacturers need to offset the ‘pain point’ of the high cost that deters the adoption rate of label printing machines.
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Premiumization Meets Versatility with Thermal Label Printing Mechanism
Since visual appeal can turn into a one-shot deal to close sales, end-use industries are prioritizing investments toward offering an ‘expensive’ appearance to their products. As color is directly associated with appeal, manufacturers are diligently focusing on the development of monochrome and multicolor printers, out of which, monochrome printers are deemed suitable to enhance the appeal of products. According to TMR’s estimate, the sales of monochrome label printing machines will arrive at a value tantamount to ~US$ 4.4 Bn by 2027, while the popularity of multicolor label printing machines is projected to record a CAGR of ~5% during 2019-2027.
This post was originally published on Analytics News