Baby Care Products Market – Snapshot
Baby care products are divided into different categories such as baby cosmetics and toiletries, baby safety and convenience products, and baby food/formula. Increase in disposable income and rise in working women population are the primary factors expected to drive the demand for baby care products from 2018 to 2026.
Based on product type, the baby care products market has been segmented into baby cosmetics and toiletries, baby safety and convenience products, and baby food/formula. Of these, the baby food/formula segment accounted for major share of the market in 2017. It was followed by the baby cosmetics and toiletries segment, which has been further split into baby skincare, baby hair care, baby bath, diapers, and others (including baby wipes and fragrance). The baby skin care sub-segment is further divided into baby massage oil, baby lotions, cream/moisturizers, and talcum powder. Preference for specific products among parents has boosted the demand for baby care products. However, internet marketing for baby care products has not emerged significantly in developing countries such as Russia, India, and China. This is anticipated to adversely affect the baby care products market in these countries.
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In terms of distribution channel, the online distribution channel segment is anticipated to expand at a rapid pace during the forecast period. The online platform is becoming popular in most countries. It gives people the opportunity to order anything at their doorstep. Consumers can compare prices of different products on different websites and can choose from the various available options. Furthermore, online shopping offers free shipping, home delivery, on-time delivery, and easy exchange and return. Therefore, consumers prefer the online buying model over the offline buying model.
This post was originally published on Analytics News