Global In-app advertising Market Analysis
The Global In-app advertising Market was valued at USD 82 billion in 2017 and is projected to reach USD 258 billion by 2025, growing at a CAGR of 19.96% from 2018 to 2025.
What is In-app advertising?
In-app advertising refers to a monetization strategy in which app developers are paid to display advertisements within the app. These apps allow for increased global mobile consumption and therefore makes in app advertising a crucial marketing channel for agencies as well as brands. With features such as user targeting and sophisticated data tracking, the in-app advertising environment aids advertisers by providing an quick as well as efficient way in which advertisers are able to reach consumers.
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Global In-app advertising Market Outlook
In the report, the market outlook section mainly encompasses fundamental dynamics of the market which include drivers, restraints, opportunities and challenges faced by the industry. Drivers and Restraints are intrinsic factors whereas opportunities and challenges are extrinsic factors of the market.
There are several factors that are driving in app advertising such as the ever increasing adoption of mobile phones and laptops as well as increasing or maximizing the efficiency in which advertisements are reaching their audience. Factors such as the unwillingness of consumers to pay for apps or movie from a free version of an app to a paid version are restraining the overall in-app advertising market.
The report contains a quantitative and qualitative estimation of market elements which interests the client. The “Global In-app advertising Market” is mainly bifurcated into sub-segments which can provide a classified data regarding latest trends in the market.
Global In-app advertising Market Competitive Landscape
The “Global In-app advertising Market” study report will provide a valuable insight with an emphasis on global market including some of the major players such as One By AOL, Tapjoy, InMobi, Google AdMob, Chartboost, Flurry, Inc., Tune, Inc., Byyd and Amobee. Our market analysis also entails a section solely dedicated for such major players wherein our analysts provide an insight to the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share and market ranking analysis of the above mentioned players globally.
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Global In-App Advertising Market , By Type
• Rich Media Ads
• Video Ads
• Standard Banner Ads
• Interstitial Ads
• Native Ads
• Hyper-Local Targeted Ads
Global In-App Advertising Market , By Platform
Global In-App Advertising Market, By Device
Global In-App Advertising Market, By Application
• Online Shopping
Our market analysis also entails a section solely dedicated for such major players wherein our analysts provide an insight to the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share and market ranking analysis of the above mentioned players globally.
Reasons to Purchase this Report
- Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors
- Provision of market value (USD Billion) data for each segment and sub-segment
- Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
- Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
- Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions and acquisitions in the past five years of companies profiled
- Extensive company profiles comprising of company overview, company insights, product benchmarking and SWOT analysis for the major market players
- The current as well as future market outlook of the industry with respect to recent developments (which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
- Includes an in-depth analysis of the market of various perspectives through Porter’s five forces analysis
- Provides insight into the market through Value Chain
- Market dynamics scenario, along with growth opportunities of the market in the years to come
- 6-month post sales analyst support
In case of any queries or customization requirements please connect with our sales team, who will ensure that your requirements are met.
Alexa Reports is a globally celebrated premium market research service provider, with a strong legacy of empowering business with years of experience. We help our clients by implementing decision support system through progressive statistical surveying, in-depth market analysis, and reliable forecast data. Alexa Reports is a globally celebrated premium market research service provider, with a strong legacy of empowering business with years of experience. We help our clients by implementing decision support system through progressive statistical surveying, in-depth market analysis, and reliable forecast data.
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This post was originally published on Analytics News