Convenience and user experience plays a significant role in the design of consumer packaging products such as a bag, pouches, boxes, containers, etc. To gain market share and to serve various packaging applications manufacturers immensely rely on plastic. Increased use of the plastic for packaging is degrading environment due to improper decomposition of plastic waste. The need for reducing plastic waste has led to the growing penetration of paper in packaging application for down-gauging the negative impact of packaging on the environment. Paper bag is one such product used by consumer’s secondary packaging for shopping, food outlets, gifts, etc. The use of paper bag not only benefits the environment but also provides large printing are for promotional activities at very less cost. Paper based consumer bags are commonly made of recycled paper, Kraft paper, but it can also be reinforced and laminated for increasing load carrying capacity and the aesthetic value thus improving its positioning in the packaging market.
Paper Based Consumer Bags Market: Market Dynamics
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As the manufacturing base is shifting from plastic to paper to support the use of eco-friendly and biodegradable materials the demand is paper based consumer bags market is increasing. The availability of and cost competitiveness of raw material are some important factors for supporting the growth in paper based consumer bags market. Ability to provide good printing quality and packaging solution for improving the aesthetic value of the product are some factors making the paper based consumer bags market an important and attractive segment for packaging manufacturers. Use of recycled paper reduces the carbon footprint of company hence improving the profitability. However, the use of paper bag cannot be applied for many packaging applications such as liquid packaging, heavy goods packaging, chemical packaging. Paper based consumer bags is majorly used for as secondary packaging for lighter goods which may limit paper based consumer bags market. Paper based consumer bags can easily get tear causing pilferage and mishandling of the products causing resistance in growth for paper based consumer bags market. Plastic film products offer better strength and convenience in handling of the products. However, use of reinforced paper bags and on the backdrop of zero negative impacts on the environment paper based consumer bags market is expected to gain ground in future.
Paper Based Consumer Bags Market: Market Segmentation
Paper based consumer bags market is segmented by material type product type and by end use
Based on the material type, paper based consumer bags market is segmented into:
- White board
- Kraft paper Bleached Non-bleached
- Matte paper
Based on the product type, paper based consumer bags market is segmented into:
- Laminated bags Reinforced Non reinforced (multiwall, regular)
- Non Laminated bags Reinforced Non reinforced (multiwall, regular)
Based on the end use type, paper based consumer bags market is segmented into:
- Gift bag
- Shopping Bag
- Promotional Bag
- Wine Bags
- Regular use bags (retail outlets)
Paper Based Consumer Bags Market – Regional Outlook:
Regionally global paper based consumer bags market is segmented into
- North America
- Latin America
- Eastern Europe
- Western Europe
- Asia-Pacific excluding Japan (APEJ)
- Middle East & Africa (MEA)
Western Europe and North America are expected to lead paper based consumer bags market due to government policies favoring the use of paper bags. Latin America and APEJ are expected to be the most attractive market regarding growth. Eastern Europe and MEA are expected to exhibit sluggish growth in paper based consumer bags market while Japan is expected to contribute the significant share in paper based consumer bags market.
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Paper Based Consumer Bags Market: Key Players
Some key players in paper based consumer bags market are GLOBAL-PAK, INC, International Paper, Inc., Segezha Group, Smurfit Kappa Packaging, LLC, Ampac Holdings, LLC, KapStone Paper and Packaging Corporation Company, Interconti Systems Inc., Guangzhou SiWei Printing & Packaging Co., Ltd., Qingdao Maxfitlabel Co., Ltd., and Wenzhou Myway Arts & Crafts Co., Ltd.
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