Printed Tissue Paper Market Size, Share, Global Sector / Industry Report & Analysis, 2025

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Trusted Business Insights presents the Latest Study on Printed Tissue Paper Market 2019-2025. The report contains market predictions related to market size, revenue, production, CAGR, Consumption, gross margin, price, and other substantial factors. While emphasizing the key driving and restraining forces for this market, the report also offers a complete study of the future trends and developments of the market. It also examines the role of the leading market players involved in the industry including their corporate overview, financial summary, and SWOT analysis.

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Abstract, Snapshot, Market Analysis & Market Definition: Global Printed Tissue Paper Market

The global printed tissue paper market size was valued at USD 657.4 million in 2018 and anticipated to expand at a CAGR of 4.5% over the forecast period. Growing awareness regarding hygiene and healthcare is a key factor driving the demand for tissue paper. In addition, usage of tissue paper is directly dependent on consumers standard of living.
Usage of printed tissue paper has increased in the past few years on account of rising consumer inclination towards western standards in developing countries including India and China. Moreover, the population is attracted towards the printed tissue papers in order to portray their social status and display a style statement to the society.

Furthermore, flourishing hospitality industry that aims to provide attractive products is expected to contribute significantly to the demand for the market. Moreover, increasing spending on various personal hygiene products among the consumers is expected to drive the demand for printed tissue papers, as they offer an attractive appeal as compared to the conventional ones.
Companies are introducing specialized tissues such as high end decorative, glazed, and designed papers for multi-purpose use. Advancements in the manufacturing technology have enabled manufacturers to develop and improve the product designs and patterns and the way it is disposed. These innovations are aimed at fulfilling the customers continuous change in preferences and also improve and modify the existing products. These initiatives by the companies are expected to drive the consumers attention and acceptance for the global market.

Market Segmentation, Outlook & Viewpoint: Global Printed Tissue Paper Market

Product Market Segmentation & Outlook (Revenue, USD Million, 2014 – 2025)

Toilet Paper

Kitchen Tissue

Facial Tissue


Application Market Segmentation & Outlook (Revenue, USD Million, 2014 – 2025)



Distribution Channel Market Segmentation & Outlook (Revenue, USD Million, 2014 – 2025)


Convenience Stores


Key Players, Recent Developments & Regional Insights: Global Printed Tissue Paper Market

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Toilet paper held the largest market share in 2018 owing to increasing usage of toilet paper in the developing countries such as India, China, and Bangladesh. In addition, effectiveness and convenience of the tissue products have eradicated the usage of conventional means of cleaning and personal hygiene. Social awareness among the consumers regarding maintaining a clean and hygienic environment is influencing the usage of disposable and easily degradable products.
Facial tissue is anticipated to expand at the fastest CAGR of 5.2% from 2019 to 2025 on account of growing awareness of the customers regarding health hazards including allergies and other viral diseases transmitted due to lack of proper facial hygiene. The product is anticipated to witness significant demand among the feminine population due to well recognition of the biodegradable and convenience products for personal hygiene by the women. Moreover, inclination of the female crowd towards following the recent trends is anticipated to escalate the demand for the product.
Distribution Channel Insights
The supermarkets/hypermarkets generated a revenue of USD 293.4 million in 2018 and is anticipated to witness significant growth from 2019 to 2025. This segment is popular owing to its benefits such as providing the consumers an advantage of scanning the product before purchase that influences their buying decision.
Moreover, availability of a wide range of products offered by different brands enables consumers to compare between each brand. The layout of this distribution channel and discounts by leading brands have also increased the sales volume in the supermarket and hypermarket medium. The organized retail sectors have been driving the market by providing ample space and visibility for the existing and new brands to offer their products.

The online segment is expected to expand at a CAGR of 5.0% owing to the intervention of various e-commerce stores in the market in order to meet the supply and demand of the market. Rise in the penetration of e-commerce and smart devices such as mobile phones and tablets, along with benefits like easy payment options, discounts, and feasible delivery options, is a key factor contributing to the growth of this segment.Moreover, increasing preference for online shopping is compelling the manufacturers to offer their products through various online platforms such as bigbasket, Amazon, and Grofers.
Companies such as,, and are coming up with new services such as customized printing of logo, images, patterns, and designs on the tissue paper for various commercial and household usage and for delivering customized tissue products to the customers. These factors are expected to open new avenues for the printed tissue paper products and fuel the global market demand.
Application Insights
Major application of tissue papers is found in hospitals, hospitality, and food service industries. Keeping in mind the large customer base for these industries, the manufacturers are introducing innovative hygiene products, printed tissue paper being one of them. In addition, tissue papers are used in day-to-day life in households. In the developing economies such as India, China, Thailand, Japan, and Singapore, usage of tissue papers has increased on account of adoption of western standards for living and personal hygiene.
Moreover, usage of kitchen tissue papers in customized printed forms to portray a higher standard of living is anticipated to increase the demand for printed tissue paper in the coming future. Consumers in the developing countries have shifted from the usage of rough or waste paper in kitchens to the usage of kitchen tissue towels and papers.

Regional Insights
North America held a dominant share of 33.2% in 2018. This growth is attribute to large consumption of tissue paper and related products in the developed countries such as U.S., Canada, and Mexico. Moreover, initiatives and healthy habits for a better and hygienic way of living are spurring the global market demand.
Asia Pacific is expected to be the fastest growing market, expanding at a CAGR of 5.0% from 2019 to 2025. This growth is attributed to the emerging companies including noissues, papermart, and jukeboxprint. Increasing disposable income and adoption of western culture of living in the developing countries are expected to drive the market in the next few years.
Printed Tissue Paper Market Share Insights
Some of the key players operating in the global market are Asia Pulp & Paper,Beeta Machines Private Limited, Georgia Pacific, KCWW, Lotus Tissue Papers Products, Procter & Gamble, Janhavi Enterprises, Hengan China Investment Co. Ltd., Kimberly Clark, CMPC, and Cascades. The companies are focusing on acquiring a larger market share by developing new and innovative products. Moreover, they are focused on designing functional products in order to meet the demand of dynamic customers.

Key Insights Covered: Global Printed Tissue Paper Market
1. North America, Europe, Asia Pacific, Middle East & Africa, Latin America market size (sales, revenue and growth rate) of Printed Tissue Paper industry.
2. Global major manufacturers’ operating situation (sales, revenue, growth rate and gross margin) of Printed Tissue Paper industry.
3. Global major countries (United States, Canada, Germany, France, UK, Italy, Russia, Spain, China, Japan, Korea, India, Australia, New Zealand, Southeast Asia, Middle East, Africa, Mexico, Brazil, C. America, Chile, Peru, Colombia) market size (sales, revenue and growth rate) of Printed Tissue Paper industry.
4. SWOT analysis, New Project Investment Feasibility Analysis, Upstream raw materials and manufacturing equipment & Industry chain analysis of Printed Tissue Paper industry.
5. Global market size (sales, revenue) forecast by regions and countries from 2019 to 2024 of Printed Tissue Paper industry.

Research Methodology: Global Printed Tissue Paper Market

  • Data collection and base year analysis is done using data collection modules with large sample sizes. The market data is analyzed and forecasted using market statistical and coherent models. Also market share analysis and key trend analysis are the major success factors in the market report. To know more please Request a Sample Report.
  • Demand Side Primary Contributors: OEMs, Industrial Professionals, Researches, Suppliers and Distributors, Group Purchasing Organizations, Associations, Insurers, Universities, Technological Writers, Scientists, Promoters, Investors among others.
  • Supply Side Primary Contributors: Product Managers, Marketing Managers, C-Level Executives, Distributors, Market Intelligence, Regulatory Affairs Managers among other

Quick Read Table of Contents of this Report @ Printed Tissue Paper Market Size, Share, Global Sector / Industry Report & Analysis, 2025


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