Hand Sanitizer Market Size, Share, Industry Trends Report, 2019-2025

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Trusted Business Insights presents the Latest Study on Hand Sanitizer Market 2019-2025. The report contains market predictions related to market size, revenue, production, CAGR, Consumption, gross margin, price, and other substantial factors. While emphasizing the key driving and restraining forces for this market, the report also offers a complete study of the future trends and developments of the market. It also examines the role of the leading market players involved in the industry including their corporate overview, financial summary, and SWOT analysis.

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Abstract, Snapshot, Market Analysis & Market Definition: Global Hand Sanitizer Market

The global hand sanitizer market size was valued at USD 2.6 billion in 2018. Shifting consumer preference towards convenient hygiene products is a key factor driving the demand for hand sanitizer. In addition, growing demand for health and wellness products on account of rising rate of communicable diseases has widened the scope of the market.
According to findings, 77% of the population prefer using hand sanitizer, while 23% claim not to use the product. Out of 77% of population in favor of sanitizer usage comprise 37.5% of male users and 62.5% of female users. Moreover, with increasing awareness, key manufacturers are adding to their product line in order to increase the market share. For instance, as per findings, 62% of population surveyed in 2017 claims to use Dettol hand sanitizer, 21% use Lifebuoy, and 17% use Himalaya hand sanitizer.

Increasing awareness regarding hand hygiene is gaining prominence on account of being an important measure to restrict the occurrence of nosocomial infections. Therefore, hand hygiene forms the most important element of personal care, thereby driving the popularity of hand sanitizers. In addition, government promotes the usage of hand care products in order to increase awareness as well as avoid health issues among consumers. For instance, the WHO and FDA have taken initiatives in order to make people aware about hand hygiene and the risks associated with not maintaining hygiene level of hands.
Moreover, rising influence of social media and online advertisements has exposed people to the recent trends of personal care and hygiene, which is accelerating the usage of hand sanitizers among consumers. This allows people to get exposed to information regarding cleansers and healthy lifestyles. Key companies such as Reckitt Benckiser Group plc and Hindustan Unilever are also leading the consumers with their initiatives on spreading awareness about basic hand hygiene.
Hand sanitizers come across as a beneficial product to consumers in various aspects. The extent to which it is easy to use as well as portable and convenient has made the product available at a large scale. According to studies, this product also minimizes the risk of gastrointestinal and respiratory infections among consumers who use hand sanitizer. Moreover, hand sanitizers contain ingredients that help in reducing skin dryness and irritation as compared to hand washing.
Furthermore, according to studies, classroom application of hand sanitizers is expected to reduce absenteeism of students due to illness by 20%. However, growth of the market can be hampered by the usage of chemical ingredients associated with the product causing allergies to some people. With product innovation and new product development, companies are introducing organic and natural ingredients in the manufacturing of hand sanitizers, which will gain the trust of consumers.

Market Segmentation, Outlook & Viewpoint: Global Hand Sanitizer Market

Product Market Segmentation & Outlook (Revenue, USD Million, 2014 – 2025)





Distribution Channel Market Segmentation & Outlook (Revenue, USD Million, 2014 – 2025)

Hypermarket & Supermarket

Specialty Store

Drugs Store


Key Players, Recent Developments & Regional Insights: Global Hand Sanitizer Market

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The gel segment dominated the market with a share of 49.4% in 2018. Gel sanitizers are usually thin and watery in formulation and therefore provide the convenience of getting spread easily and penetrate into the skin, killing most of the bacteria. Ease of product availability and wider access to this type of hand sanitizer have fueled the growth of this segment. The product results in decreased microbial populations in different ways from anywhere and everywhere. Moreover, inclusion of different flavors affecting the fragrance have occupied a prominent place in the global market. For instance, in 2017, Himalaya Wellness has launched new sanitizers that are available in fruit flavors including strawberry, green apple, litchi, and orange.
The foam product segment is expected to register the fastest CAGR of 13.0% from 2019 to 2025. The product is gaining prominence in the market as it easily penetrates in the skin and stays for longer period of time. This product provides easy application on hands as it does not need to get rubbed off and thus provides the convenience of saving time. This product is expected to witness a surge in demand owing to its greater convenience of handling. For instance, in April 2018, Arrow Solutions has launched KR10 Hand Sanitizer Foam, which is an alcohol free foam sanitizer designed for frequent use.
Distribution Channel Insights
Hypermarket and supermarket channel accounted for the largest share of 39.4% in 2018. Increasing number of hypermarkets and supermarkets across various regionsand surge in the distribution of hand sanitizers in the market are driving this channel. However, this channel provides the consumers with an advantage of scanning the product before buying, which helps them choose the right product. Moreover, this channel supplies quick access to the product as compared to the online channel of purchase, where consumers are made to wait for the product delivery.

Online channel of distribution is projected to register a CAGR of 13.1% from 2019 to 2025 owing to increasing influence of digital media and marketing. Increasing internet penetration in various countries such as India, China, Mexico, and Brazil has fueled the growth of the segment. Moreover, online retailers including Amazon, Walmart, Alibaba, and other such service providers are adding to this category as a main focus area.
Online retail channel is widely used in developed countries such as U.S., Germany, and U.K. for purchasing consumer goods and unique personal care products on an increasing rate. It is poised to emerge as a steady revenue generating source for these product categories over the forecast period. Promising growth exhibited by e-commerce platforms in emerging countries, including India and China, is compelling manufacturers to reorient their retail strategies for these countries.

Regional Insights
North America dominated the global hand sanitizer market, accounting for a share of 32.2% in 2018. Growing concerns over health and hygiene maintenance by majority of the population in the region is expected to boost the market growth. Wider product availability, along with increased penetration of online as well as offline channels is a key factor driving the market in the region. Presence of a large number of market players and high penetration of different forms of hand sanitizers such as gel based, foam based, spray, and wipes is a key driver. Moreover, U.S. holds a major share in the market owing to willingness of consumers to spend on personal care and hygiene products.
Asia Pacific is expected to register the fastest CAGR of 13.3% from 2019 to 2025.  The growth is attributed to rising awareness about hygiene among the consumers. Therefore, innovative and different types of personal care and hygiene products are available in the market, stressing on the convenience factor for consumers. Increasing dominance of online shopping has reshaped the growth of the market and is expected to fuel the demand for hand sanitizers in the coming years. For instance, online websites such as Amazon, Flipkart, Grofers, and other such online delivery service firms are offering consumer goods.
Hand Sanitizer Market Share Insights
The global market is highly competitive in nature. Top players operating in the market include Reckitt Benckiser Group plc; Procter & Gamble; The Himalaya Drug Company; GOJO Industries, Inc.; Henkel AG & Company; Unilever; Vi-Jon; Chattem; Inc.; Best Sanitizers, Inc.; and Kutol. Companies are focusing on expanding their production capacity and are adopting innovative technologies in order to meet consumer demand for hand sanitizers.

Key Insights Covered: Global Hand Sanitizer Market
1. North America, Europe, Asia Pacific, Middle East & Africa, Latin America market size (sales, revenue and growth rate) of Hand Sanitizer industry.
2. Global major manufacturers’ operating situation (sales, revenue, growth rate and gross margin) of Hand Sanitizer industry.
3. Global major countries (United States, Canada, Germany, France, UK, Italy, Russia, Spain, China, Japan, Korea, India, Australia, New Zealand, Southeast Asia, Middle East, Africa, Mexico, Brazil, C. America, Chile, Peru, Colombia) market size (sales, revenue and growth rate) of Hand Sanitizer industry.
4. SWOT analysis, New Project Investment Feasibility Analysis, Upstream raw materials and manufacturing equipment & Industry chain analysis of Hand Sanitizer industry.
5. Global market size (sales, revenue) forecast by regions and countries from 2019 to 2024 of Hand Sanitizer industry.

Research Methodology: Global Hand Sanitizer Market

  • Data collection and base year analysis is done using data collection modules with large sample sizes. The market data is analyzed and forecasted using market statistical and coherent models. Also market share analysis and key trend analysis are the major success factors in the market report. To know more please Request a Sample Report.
  • Demand Side Primary Contributors: OEMs, Industrial Professionals, Researches, Suppliers and Distributors, Group Purchasing Organizations, Associations, Insurers, Universities, Technological Writers, Scientists, Promoters, Investors among others.
  • Supply Side Primary Contributors: Product Managers, Marketing Managers, C-Level Executives, Distributors, Market Intelligence, Regulatory Affairs Managers among other

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