Global keyword market – A brief by TMRR
In its new business intelligence study, analysts at TMRR find that the global keyword market has been growing with a CAGR of xx% over the historic period of 2014-2018, reaching a value of ~US$ xx Bn/Mn in 2018. Further, the report suggests that rising demand from consumers, enhanced buying capacity, and increasing investments are set to drive the keyword market at a CAGR of xx% over the forecast timeframe 2019-2029.
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As these devices save a lot of time, money, and effort, apart from being highly efficient, more business organizations, restaurants, banks, hotels, departmental store, super- and hyper- markets, and online vendors have been adopting these systems. Lower maintenance costs, real-time inventory, and accurate transactions are some of the key advantages of these systems. Therefore, retail PoS terminals are likely to witness considerable growth. One of the prominent trends is the increased use of smartphones and tablets for making online payments owing to easy usage and wide range of service offerings such as discount coupons and offers.
Global Retail Point-of-Sale (PoS) Terminals Market: Market Potential
Although India has been increasingly deploying PoS terminals in areas such as banking and public transport systems, the launch of QR-based payment system is likely to restrict the growth of the retail PoS terminals market in the region. Unlike the PoS terminal system, a QR-based payment system enables vendors and merchants to avoid the payment of transaction fees to banks.
However, the launch of new technologies is likely to negate the effect of the aforementioned restraint. For instance, a fully-integrated EMV enabled solution, designed especially for the hospitality industry has been launched by Sterling Payment Technologies, a leading company that provides payment processing services. The product was launched in partnership with a firm that caters to point-of-sale solutions to restaurants, RPOWER Point of Sale.
Moreover, the IRIS EMV Point-of-Sale terminal solution launched by YES Bank in 2016 deploys “Ola Play”, the premier connected mobility platform powered by Snapdragon processors.
Global Retail Point-of-Sale (PoS) Terminals Market: Regional Outlook
High rates of adoption of mobile devices in Asia Pacific countries such as India and China are responsible for the growth of the retail PoS terminals market in this region. As numerous customers choose to make mobile payments, the markets in Latin America, Africa, and the Middle East are likely to exhibit increasing demand, boosting the expansion of the global retail PoS terminals market. The retail PoS market in the U.S. has been escalating to a substantial degree, as the government has issued stringent regulatory policies regarding the deployment of PoS terminals and their upgrading.
Global Retail Point-of-Sale (PoS) Terminals Market: Competitive Analysis
Some of the major companies operating in the global market for retail point of scale terminals are MICROS Systems, PAX Technology, VeriFone Systems, Cisco Systems, Panasonic, Ingenico, Samsung Electronics, Toshiba, and HP.
Several market players are resorting to partnerships, acquisitions, and mergers in order to expand their customer base. For example, in July 2016, iQmetrix collaborated with Ingenico for supplying EMV-enabled terminals to retailers in the U.S. Another company, VeriFone signed an agreement with InterCard AG, a German company that provides payment services, with a view to acquire the firm. This will aid both the firms in gaining a strong foothold in the market.
The keyword market study assesses every stakeholder by SWOT analysis, market share, company profile, and revenue.
The keyword market study highlights the key regions offering worthwhile opportunities to market players, alongwith important countries.
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Questions answered in the keyword market research:
- How does the global keyword market on the basis of region over the historic and forecast period?
- What innovative strategies are the keyword players executing to outperform their competitors?
- Which regions are showcasing the slowest growth in the keyword market?
- What value did the keyword market reach in 2018?
- By product type, which segment currently leads the global keyword market?
Key findings of the keyword market report:
- Analysis of each keyword market player as per its strengths, weaknesses, opportunities and threats.
- Analytical research of each keyword manufacturer, such as market share, regional footprint, and product innovations.
- Comprehensive assessment of upstream starting materials, downstream demand, and present market landscape.
- Fluctuating preferences among consumers across various regions and countries.
- Individual company profile of prominent stakeholders.
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Why choose TMRR?
- Consistent interaction with relevant local distributors, and service providers for precise industry-related data.
- Approach research scientists for innovative manufacturing processes.
- Our data base captures 1.2 Mn+ data points every year.
- AI-enabled business solutions to provide clients an edge over.
- Available 24/7.
This post was originally published on Analytics News